Travel

Short-term rental SEO, PPC & social media agency

Our short-term rental digital marketing agency consultants specialise in SEO, PPC and paid social media strategies for short-term holiday homes and vacation rentals. We have worked with a wide range of hotels, including aparthotels, boutique hotels and luxury global hotel brands to deliver sustainable growth using our ThoughtShift Digital Marketing Mastery Methodology.

Short-term holiday home rental specialists

Since 2011, our short-term rental SEO, PPC and social media specialists have helped property owners increase organic search visibility and organic keyword rankings within Google and Bing search engines, increased paid search impressions through Google Ads and delivered website traffic growth.

This has led to increased sustainable increases in direct bookings and revenue for short-term rental cottages, self-catering apartment complexes, holiday lodges and cabins, serviced apartments, holiday villas and glamping sites.

Cottage Holidays - A cottage situated by a stream

Bookings from SEO & PPC increased to over 3000 in 12 months

Read the travel digital marketing case study
Why ThoughtShift

Short-term holiday homes digital marketing agency experts

Whether you’re managing a quaint holiday cottage, a collection of vacation homes, or a network of short-term rental properties, achieving sustainable growth requires a tailored digital marketing strategy. With the right approach to SEO, PPC and social media, you can grow your bookings, increase occupancy rates and maximise revenue.

Our SEO and PPC consultants have a proven track record in the vacation rental industry. We’ve helped a short-stay travel brand achieve over 3,000 bookings annually through effective SEO and PPC campaigns, securing top Google rankings for high-value keywords and boosting PPC returns.

Why ThoughtShift

For holiday homes and vacation rentals, increasing online bookings and improving occupancy starts with data insights and analysis. Using tools like Google Analytics and Google Search Console, we identify your most profitable properties, booking-driving landing pages and key audience segments. By analysing metrics such as website traffic, conversion rates and booking sources, we offer valuable insights into your performance.

This data-driven approach reveals which Google Ads, Facebook Ads, Instagram Ads and SEO campaigns generate the highest-value bookings and which ones are underperforming. By leveraging these insights, we refine your marketing strategy to focus on the most effective channels, increase direct bookings and reduce wasted spend.

We also use these insights to identify opportunities to upsell premium properties and provide personalised guest experiences, which further boost your clients’ satisfaction, repeat bookings and overall returns.

ThoughtShift have always delivered return on investment. An honest, knowledgeable and friendly team who always make me feel they’ve got mine and my businesses’ best interests at heart. I’d strongly recommend ThoughtShift.

- Chris Grimes, Short Term Rental Consultant and Former MD at Manor Cottages

Award-winning vacation rental SEO & PPC agency

Our short-term rental SEO and PPC specialists have been honoured with the Digital Marketing Excellence Award from the Chartered Institute of Marketing. We’ve increased ROI for SEO and PPC from 3X to 20X, achieving exceptional results and helping maximise our clients’ returns.

Google premier partner agency 2024 CIM winner for marketing performance measurment CIM winner 2018 Best use of digital marketing CIM winner for marketing performance measurment