The Situation
A leading furniture rental company wanted to increase sales leads across the UK without increasing their Google Ads advertising spend.
Sales lead generation increased by 213%
The Solution
- Keyword research identified opportunities to rank for relevant keywords like “furniture rental”
- Meta data and content optimisation applied the target keywords to title tags, meta descriptions and page copy
- Engaged in landlord, interior design and student forums to build links back to the site whilst reaching target audiences
- Gained a number of high authority links through outreach to university and government websites
- Created dedicated landing pages and optimised them with SEO for specific organic campaigns
- The existing Google Ads campaign was analysed and restructured for top terms at campaign level and segmenting by match type to control media spend and increase visibility
- Phrase match campaigns were paused and replaced by ‘Broad Match Modifier’ match types
- Individual campaigns were created to target London users
- Created new ad copy and performing A/B testing
Our integrated SEO and PPC campaign generated some really great results including an increase in lead generation by 213%, number 1 organic rankings in Google and decreased cost per lead by 79%. We have a great relationship with ThoughtShift and with the collaboration of our in house team this has led to our CIM Marketing Excellence Award win!
- Laura Shepherd, Senior Marketing Manager at Roomservice by CORT
The Results
- Sales lead generation increased by 213% within 6 months
- Ranked #1 in Google for “furniture rental” and “rent furniture” within 6 months
- Organic traffic up 103% year on year
- Organic leads up 143% year on year
- Cost per lead decreased by 79% within 6 months
- Overall PPC spend across the campaign decreased by 16%
- Winner of the Marketing Measurement Performance Award from the Chartered Institute of Marketing
