The Situation
A specialist ostomy and catheter prescription supplies company wanted to transform their digital presence, increase website traffic, new patient registrations, course bookings and online orders.
Online orders grew by 447% year on year
The Solution
- Brand auditing of brand assets, brand guidelines, tone of voice, team skills and capabilities
- Audience research of ostomy, urology, tracheostomy and spinal cord injury patients and healthcare professionals
- Keyword research, analytics data analysis and competitor insight analysis
- WordPress website design, development and migration with lead data capture integrations
- Organic marketing strategy to increase visibility of the website amongst target audience of new potential customers and healthcare professionals
- Meta data optimisation of the stoma, continence and spinal cord injury advice sections
- SEO content optimisation across 400+ pages of the website for each audience segment, page and asset
- Content strategy and content creation through repurposing of print documents whilst optimising for SEO
- Development of patient proposition with new services and products we deliver pages
- Development of proposition for healthcare professionals with new dedicated section including online training course booking facility for nurses
- Content marketing strategy to grow brand visibility, website traffic, online orders, email signups and healthcare professional online course bookings
- Content architecture and navigation optimisation to ensure the highest standards of W3C accessbility compliance, with particularly consideration for users with visual impairments and spinal cord injuries
- User experience strategy to improve customer journeys, onsite engagement and website conversion rates
ThoughtShift have been a dream to work with. Everyone has really gone the extra mile for Fittleworth.
- Leon Mills, Marketing Manager at Fittleworth Medical
The Results
- Achieved page 1 rankings for over 150 target keywords, such as “stoma bags” and “catheters for women”
- 83% increase in organic search impressions
- 35% increase in organic branded search impressions
- 92% increase in total website sessions
- 479% increase in online registrations
- 447% increase in online orders
- 374% increase in website goal completions