The Solution

• Audience research & buyer persona creation
• Keyword research, analytics data analysis and competitor insight analysis
• Organic marketing strategy – to increase visibility of the website amongst target audience of new potential clients and property owners including;
  • Meta data optimisation of the home page, location pages, property pages and collection pages
  • SEO content optimisation across 20 key location and property pages
  • Technical SEO optimisation recommendation to improve Core Web Vitals score
• Paid Search marketing strategy – to gain top positions in the Google Search results, increase brand awareness and drive bookings including;
  • Segmented location text ad campaigns with tailored ad copy and assets.
  • Segmented text ad campaigns targeting keywords around specific property amenities and requirements, with tailored ad copy and assets
  • Brand awareness discovery campaign
  • Seasonal text ad campaigns with tailored ad copy, landing pages and assets
  • Property Owners lead generation campaign