Hotel SEO & PPC agency specialists
Our award-winning hotel and hospitality digital marketing agency consultants specialise in SEO, PPC and paid social media strategies for a wide range of local, national and global hotel companies. We have worked with a wide range of hotels, including aparthotels, boutique hotels and luxury global hotel brands to deliver sustainable growth using our ThoughtShift Digital Marketing Methodology.
Hotel industry specialists
Since 2011, our hotel SEO and PPC specialists have grown organic search visibility and organic keyword rankings within Google and Bing search engines, increased paid search impressions through Google Ads and delivered website traffic growth. We’ve increased direct hotel bookings and revenue for luxury hotels, boutique hotels, aparthotels, self-catering apartment complexes, holiday villages and resorts such as Scott Dunn, Native Places, Wayfairer, Smaller Earth, Travel Nation, Pierre & Vacances and Thistle.
Bookings from SEO & PPC increased to over 3000 in 12 months
Read the travel digital marketing case study
Hospitality digital marketing agency experts
Whether you’re an independent boutique hotel, a group of aparthotels or a global luxury hotel chain, sustainable performance growth can be achieved across all your business goals with the right travel SEO, PPC and social media digital marketing strategy to grow your bookings, occupancy, revenue and returns,
Our hotel SEO and PPC consultants have gained page one Google visibility for the target location SEO keywords whilst increasing PPC return on ad spend for an aparthotels brand. We’ve also grown a short-stay travel brand’s annual bookings from SEO and PPC to over 3000 bookings per year.
Growing online bookings, increasing occupancy rates and upselling room categories for hotel businesses begin with leveraging data insights. Tools like Google Analytics and Google Search Console allow us to identify your highest revenue-generating properties, key landing pages and audience demographics. By analysing metrics such as website traffic, conversion rates and booking sources, we gain valuable insights into your website’s performance.
This data-driven approach provides clear evidence of which Google Ads, Facebook Ads, Instagram Ads and SEO campaigns are delivering the most valuable bookings and which ones are not providing a return on investment.
By understanding these insights, we refine your hotel digital marketing strategy to focus on the channels that drive the best results, increase direct bookings, improve occupancy rates and eliminate wasteful spending. Additionally, leveraging data to identify opportunities for upselling room categories and offering personalised hotel experiences can enhance guest satisfaction and overall returns.
By far the best agency we have ever worked with. We’ve developed such a great relationship with ThoughtShift, who have really integrated as a part of our team here in the office. Communication is always clear, concise and quick, to the point and sensible.
- James Mellan - Marketing & Brand at Smaller Earth
Award-winning hotel SEO & PPC agency
Our hotel and hospitality digital marketing agency team is honoured to have won prestigious awards, such as the Digital Marketing Excellence Award from the Chartered Institute of Marketing, by growing the total return on investment for SEO and PPC from 3X to 20X.
