The Situation
A global pharmacy-led health and wellbeing company wanted to audit their Google Analytics set up across 7 brands and a website portfolio of 23 international websites
Google Analytics configured for 23 websites
The Solution
- Brand consultancy with the Walgreens Boots Alliance In-House Team to understand issues, goals and training requirements
- Google Analytics Audit of 23 websites
- Google Analytics Strategy presentation
- Google Analytics training for 30+ global in-house team members in a series of online video conference sessions
- Google Analytics and Google Tag Manager implementation of recommended configuration for 23 websites including:
- Referral exclusions added for accurate channel attribution
- Bespoke event tracking set up
- Extensive measurement testing
The feedback from the brand teams has been fantastic. Especially considering the tight deadlines we had to work with. Thank you for delivering such insightful training into how to use Google Analytics effectively and within such a prompt turnaround.
- Jennifer Montanez, International Digital Marketing Manager at Walgreens Boots Alliance
The Results
- 30 internationally based in-house team members trained in Google Analytics
- Google Analytics configured accurately for 23 websites across 7 brands
- Google Analytics bespoke dashboard reports created and available for data-driven decision making across 23 international websites and 7 Walgreens Boots Alliance brands