Clean Beauty, Make Up & Perfume Marketing Trends for Brands in 2024
The search for “clean beauty” and demand for beauty brands to “do better” at protecting our skin and our planet surged in 2020, with an... Continue reading...
Latest digital marketing insights & trends
All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends
Dietary Supplements Marketing Strategies & Ecommerce Trends
The dietary supplements ecommerce sector in the UK has seen significant growth in recent years, driven by a global shift towards health... Continue reading...
Adventure Travel Ecommerce Trends & Strategies for 2024
The adventure travel and tourism market size is expected to develop exponentially in terms of both revenue and compound market growth rate... Continue reading...
What are the Best Google Ads Strategies for Ecommerce and Lead Generation?
The Best Google Ads Strategy. What a question, with seemingly countless factors to consider before we can arrive at a satisfactory answer. Think... Continue reading...
Travel & Tourism Digital Marketing Trends in the USA
Like digital marketing, travel and tourism is an industry that is constantly evolving, be that due to emerging consumer trends, destination... Continue reading...
Are ad fraud prevention measures favouring big spenders?
Whether you work in digital advertising directly as a media planner/buyer or are incorporating digital ads into your in-house marketing strategy... Continue reading...
Love Island: Are You Grafting After It?
Love Island UK season 11 launched June 3rd, the OG of the many spin offs in various locations and despite the USA’s very own season set to... Continue reading...
TikTok Ban USA: Sell? Ban? Sue? Which Rumours Are True?
Yes, it’s true. The USA has recently approved a legislation creating a law which bans TikTok (a Bytedance owned social/entertainment... Continue reading...
Global Giveaway: Free Digital Marketing Workshop for Purpose-Driven Brands
Well hello there! Guess what? We at ThoughtShift - the award-winning digital performance marketing wizards known for collaborating with... Continue reading...
Google Ads Premier Partner Agency Awarded to ThoughtShift in 2024
We’re delighted to announce the hard work of our PPC experts has been rewarded with ThoughtShift retaining its Google Premier Partner agency... Continue reading...
How to Track On-Site Search Terms in Google Analytics 4
Google Analytics 4 reports on on-site searches by default; however, it does not automatically report the specific search terms used by visitors.... Continue reading...
Future-Proof Your Google Analytics 4 Property for GDPR Compliance
With data privacy regulations like the UK GDPR becoming increasingly stringent, ensuring compliance with data protection laws is paramount for... Continue reading...