How important is Meta Data Optimisation to your website?
Understanding Meta data is quite simple really as it is a type of data that it used by webmasters to support websites being indexed by search... Continue reading...
Latest digital marketing insights & trends
All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends
Ecommerce Strategy – Optimising Your Online Shop
I am not trying to slate SEO as a discipline but for far too long it’s been a ‘dark art’ or ‘rocket science’, with millions of blogs... Continue reading...
Why are directory submissions important for SEO?
What are Directory Submissions?A directory submission site is a website where you can enter the details of your webpage and it will rank your... Continue reading...
Canonicalization: Why is it important for SEO?
What is canonicalization?In web search and search engine optimisation (SEO) canonicalization is a term used to describe web content that has one... Continue reading...
Why is Bounce Rate important for SEO?
What is Bounce Rate? In the world of digital marketing the term ‘bounce rate’ is associated with traffic to and from webpages. If a website... Continue reading...
Augmented Reality & Wearable Tech – The Future of Digital Marketing?
The idea of augmented reality has been around for quite a while, but this month we’ve seen a flurry prototypes and test models being unveiled... Continue reading...
Can You Double Your Fashion E-Commerce ROI – Pt 1
We are all now very aware that fashion retailers are feeling the brunt of the decline of the UK’s economic climate over the years and some may... Continue reading...
Google Places Recommendations – A Big Update For Small Businesses
Why Google Places? Millions of people search for businesses and services using Google every day and with the rise in mobile smart phones the... Continue reading...
Optimising Your Video Content Strategy
Video marketing has become a great way for businesses to get their messages out on the web and use videos as advertising to promote their... Continue reading...
What Google’s Over-Optimisation Penalty Means For Your Website
So Search Engine Land broke the news that Matt Cutts announced at SXSW that:“The idea is basically to try and level the playing field a little... Continue reading...
SEO Strategy for B2B Technology
Generating links and interest for Business to Business (B2B) websites can sometimes be a difficult task. B2B technology websites simply don’t... Continue reading...
YouTube for Schools – A Welcome Disruption
Well, there’s been a long history of YouTube versus schools but now it looks like the two will be joining forces. If you’ve been at school... Continue reading...