Balancing Quality & Consistency – How To Maintain Your Audience
One of the problems with creating content is keeping people interested. If you have a lot of different content streams on your site, you’re... Continue reading...
Latest digital marketing insights & trends
All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends
Web Accessibility With Paul Goodwin
We all take the web for granted. We log online every day and connect to the world with instant access to the latest news and views from across... Continue reading...
Using PPC to Enhance Your SEO
How can PPC and SEO work together? Well PPC and SEO when managed together can do wonders for your online marketing efforts. Essentially, your... Continue reading...
Multivariate Testing – The new way in Search – Or ancient technique?
When I started research for my blog post I was planning to write about women in SEO. But then I thought “Do I really want to re-chew the fact... Continue reading...
A New Superstar Joins Our Line-up
This month Tom Bowers has graduated from the ThoughtShift Academy to become a full blown superstar team member and digital marketing... Continue reading...
Fighting Counterfeit Fashion Online
They say that ‘imitation is the sincerest form of flattery’ but is it really? Perhaps, when it is tastefully done in an obvious and open... Continue reading...
How To Use Rich Snippets and Structured Data To Improve SEO & User Experience
In this first series of posts I’ll be introducing rich snippets and structured data and how they can be used to positively impact SEO as well... Continue reading...
How Will Semantic Search Affect SEO In 2013?
What is Semantic Search?Semantic search is summarised as ‘search systems that consider various points including the context of the search,... Continue reading...
How to Deal with Negative Brand Mentions and Social Media Reputation Management
We often see brands who have created social media presences, received bad feedback from their customers there and then taken the ostrich... Continue reading...
Getting To The Top Of The Content Tree – It’s Not All About Blogs
If you have a website, you’re going to want to make damn sure it’s the best it can be in order for it to compete. Once you’ve thought... Continue reading...
The Client And I
Every website has one thing in common, they all need content. Content comes in all different sizes, shapes and types, whether it’s a simple... Continue reading...
Why Use YouTube For Business: Part Two…Google Prioritises YouTube
YouTube has become the one platform to host videos for businesses and here is why...In November 2006, the video platform YouTube was bought by... Continue reading...