Google AdWords Clicks Changes to Interactions
On Wednesday the 2nd September AdWords announced that they were changing the name of three reporting columns within the AdWords interface:Clicks... Continue reading...
Latest digital marketing insights & trends
All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends
Is Tabbed Content Striking a Balance Between UX and SEO?
In one of the age old battles that has waged on since time immemorial, or at least in the AG age (after Google) we've always had to bear witness... Continue reading...
The Deal With Twitter’s Moments Update
This week social media giant, Twitter, have unveiled Moments, FKA Project Lightning. The new lightning bolt tab within the mobile app (though... Continue reading...
Selling Online to Generation Z
With marketing strategies often hinging on a brand’s understanding of their customer and how they behave, we take a look at some of the latest... Continue reading...
ThoughtShift Named Top 10 Digital Agency for Customer Satisfaction
ThoughtShift has been named as a leading digital agency for client satisfaction in the The Drum Digital Census 2015. Conducted in partnership... Continue reading...
How to Calculate Your Digital Marketing Budget Using CLV
This is the second post in a series on Customer Lifetime Value (CLV) and online marketing measurement. In this post we look at how brands can... Continue reading...
NET-A-PORTER: Seamless eCommerce User Experience
This is the second section of a three part investigation into multi-million dollar company NET-A-PORTER’s online (and offline) success. In... Continue reading...
How to Calculate Customer Lifetime Value for eCommerce Websites
When you are investing in digital marketing (or any marketing) to attract new customers or retain the ones you have, do you stop to think about... Continue reading...
NET-A-PORTER: Seamless Integrated Marketing Across Multi-Channel Platforms
With the prevalence of mobile being stronger than ever, it is commonplace for users to switch (or swipe, as I should say) quickly between... Continue reading...
VR: A New Frontier in User Experience
The market for VR as a form of consumer electronics is set to be potentially gigantic; particularly in 2016 when the Oculus Rift, one of the... Continue reading...
The Value of Customer Reviews for eCommerce Brands
Guest author James Perin, Digital Communications Specialist at Feefo, looks at how eCommerce websites can benefit from customer reviews.For... Continue reading...
Should we be talking about Social Media ROI?
Social media marketing is a hybrid. Word of mouth meets traditional advertising. It is both a means of enabling brand advocates to talk about... Continue reading...