What to Expect from Google’s New Penguin Live Algorithm Update
Another year another algorithm update. We know Google don't like to rest on their laurels too long, lest the internet starts doing things... Continue reading...
Latest digital marketing insights & trends
All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends
How to get rid of PayPal referrals in Google Analytics
Occasionally you may find that if users are paying by PayPal (or any other pay provider where users are taken offsite to pay, for example Sage... Continue reading...
AdBlock’s Mystery Buyer & The Acceptable Ads Manifesto
If you’re a Chrome, Safari, or Firefox user, you’ve probably come across AdBlock before. The extension application boasts over 40 million... Continue reading...
Google’s Page Quality Rating Guidelines 2015
Search engine rankings are determined by a computer program that can fundamentally only follow a set of formulas or rules. However, Google is... Continue reading...
Are eCommerce Product Reviews Worth It?
As eCommerce SEO specialists our focus in the organic team at ThoughtShift is on ensuring that e-tailers get traffic from potential customers at... Continue reading...
How to Reach the Mum Audience with Digital Marketing
With 94% of married mums still being the main grocery buyers in their households1 mums hold a large proportion of buying power, making decisions... Continue reading...
How to Get Google Ad Grants
The Google Ad Grants programme is set up by Google to provide qualifying charities with free Google AdWords spend of $120,000 per year... Continue reading...
Should eCommerce Brands Focus On Mobile-First Experiences?
Earlier this year there was a flurry of statistics published hinting that 2015 would witness the unavoidable "shift towards mobile asserting... Continue reading...
Digital Marketing Budgeting to Smash eCommerce Targets
Welcome to the third and final part of my blogging series around marketing measurement. So far we’ve looked at how to calculate customer... Continue reading...
Top 10 New AdWords Features From 2015
Here at ThoughtShift we like to keep on top of trends and make sure we are familiar with what AdWords offers so that we can be ahead of the... Continue reading...
Google AdWords Clicks Changes to Interactions
On Wednesday the 2nd September AdWords announced that they were changing the name of three reporting columns within the AdWords interface:Clicks... Continue reading...
Is Tabbed Content Striking a Balance Between UX and SEO?
In one of the age old battles that has waged on since time immemorial, or at least in the AG age (after Google) we've always had to bear witness... Continue reading...