How to Use Call Tracking to Measure the True ROI of Your Marketing
Guest author Katie Leask at Infinity, looks at how marketers can benefit from call tracking. Every marketer knows that 'return on investment'... Continue reading...
Latest digital marketing insights & trends
All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends
ThoughtShift and Calumet Photographic Win CIM Marketing Excellence Award 2017
ThoughtShift has won the Best Use of Digital Marketing category in the Chartered Institute of Marketing (CIM) Marketing Excellence Awards 2017.... Continue reading...
Furniture Retail Market Trends and Statistics
The Furniture Retail Market is a vital part of the wider economy and an important indicator of trends in the wider consumer retail markets.... Continue reading...
How to Integrate eCommerce SEO & PPC to Increase Sales
Are SEO and PPC better off alone, siloed into their respective search disciplines or can they really do much more as a team?... Continue reading...
Customer Retention Strategies Using Cohort Analysis
Consumer buying behaviour has certainly been changing over the years and us Marketers are often challenged to rethink ‘best practice’ and... Continue reading...
Facebook Ads Split Testing: Part 2
If you’ve read my last blog post then no doubt you will be well aware of the issues faced when A/B testing Facebook ads (if you haven’t then... Continue reading...
Retail, eCommerce and Brexit in 2017
As we put to bed the mayhem of 2016, it has never been more important to thoroughly research the potential changes in retail in the UK. Before... Continue reading...
How to Succeed in a Micro-Moment World – I Want to Buy
Marketing, it’s all about getting into the head space of your buyers. That’s where micro-moments come into play, intent driven moments that... Continue reading...
ThoughtShift and Calumet Photographic Named as Finalists in the CIM Marketing Excellence Awards 2017
ThoughtShift has been shortlisted for work with leading photographic equipment retailer Calumet Photographic in the Best Use of Digital... Continue reading...
How to Stay Relevant in the Fashion eCommerce Market
In an ever-changing fashion world where Instagram is replacing magazine editorials and runway collections are becoming instantly shoppable,... Continue reading...
How to Build a Shop with 1,000 Front Doors
Step into any high-street shop and you step into a military-grade controlled experience. From the window display on, the sciences of store... Continue reading...
How to Split Test Facebook Ads
Anyone who knows anything about performance marketing will understand that split testing is an intrinsic part of running any paid media... Continue reading...