Latest digital marketing insights & trends

All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends

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Seven eCommerce Trends for Fashion 2018, and three more for 2019

The fashion industry is as big as it is diverse. Ranging from Christian Dior and Nike with $43.6 billion and $33.8 billion in sales respectively... Continue reading...

Search Console Secrets: Turn Customer Intent Into A Killer SEM Strategy

Google’s Search Console, formerly known as Webmaster Tools, is a powerful resource for understanding how Google sees your site and identifying... Continue reading...

How to Remove Amazon Pay Referrals in Google Analytics

Back in December 2015 we spoke about how to get rid of PayPal referrals in Google Analytics. This is because some pay providers, like PayPal,... Continue reading...

B2B eCommerce Trends and Statistics

There was a time, not so long ago, that companies sold to consumers online but traded with other businesses through catalogues, telesales teams... Continue reading...

Digital Marketing Strategies for eCommerce Pet Food and Pet Supplies Retailers

ith 54 million pets split across 12 million households, as counted by The Pet Food Manufacturers Association, the UK is a nation of animal... Continue reading...

Google To Share Advertising Space With Its Shopping Competitors

Look out, those of you who are advertising with Google Shopping; you are about to get new neighbours in the Google “Shop for” search... Continue reading...

Po-Zu Joins ThoughtShift’s Growing Roster of eCommerce Retailers

ThoughtShift, a specialist eCommerce marketing agency, today announced it has added the UK’s #1 ethical shoe brand, Po-Zu, as a client.... Continue reading...

How to Get into Digital Marketing

The WhyDigital marketing is the sexier, cooler younger sister of traditional marketing. Its fast paced and far reaching, going beyond the realms... Continue reading...

Mental Health Awareness in the Workplace

10th October was World Mental Health Day and this year the theme is workplace wellbeing. At ThoughtShift we focus on the wellbeing of our team... Continue reading...

Online Shopping UK Revenue Growth 2017

Clients often ask me how their online revenue performance compares to industry growth and competitor eCommerce sites. Sound familiar? I’m sure... Continue reading...

How Does Blogger Outreach Increase eCommerce Revenue & Profit?

OK, so you’ve identified that your onsite content is already optimised to the hilt for your target keywords, and you’re already hovering in... Continue reading...

What’s a Good Conversion Rate for eCommerce?

If you’re looking to improve your eCommerce conversion rate and are looking for evidence of what makes a good conversion rate for eCommerce,... Continue reading...

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