eCommerce Giftware Industry Insights 2018
The giftware industry has been drastically transforming in recent years. Retailers are seeing the need to reduce costs and increase efficiency... Continue reading...
Latest digital marketing insights & trends
All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends
WooRank: An SEO’s Perspective
Like any other trade, a successful Search Engine Optimiser (SEO) needs the right tools to do their job. That’s why at ThoughtShift we were... Continue reading...
How to Increase eCommerce SEO Sales with a High Performance Keyword Strategy
If you rely on eCommerce sales growth from your website, your eCommerce SEO sales will often deliver the highest proportion of revenue and at... Continue reading...
Are Your Product Pages Up To Scratch?
When web developers and marketers think about product pages we focus on them as the penultimate step in the journey to purchase. However, they... Continue reading...
When is the Optimum Moment to Promote a Sale?
If you’re in business, you need to know when to jump on a promotional opportunity around events that are designed to boost conversions —... Continue reading...
Best Practice for eCommerce Web Design
There are many aspects to consider when creating the optimal user experience for your eCommerce website design. You need to analyse your target... Continue reading...
GDPR Digital Marketing Checklist
In preparation of the new General Data Protection Regulation (GDPR) law change coming into effect from the 25th May 2018, we’ve put together a... Continue reading...
What are the GDPR Google Analytics Data Retention Settings?
In preparation for the General Data Protection Regulation laws coming into effect on 25th May 2018, Google has been making changes to its... Continue reading...
Facebook Partner Categories Are Shutting Down, What Does This Mean For Your Facebook Advertising?
Earlier this year Facebook announced in a brief statement that they would be shutting down their Partner Categories feature as part of the... Continue reading...
Facebook Took Down 837 Million Pieces of Spam in Q1 2018
For the first time, on the 15th May 2018, Facebook published data in relation to the number of enforcements they have made to tackle spam and... Continue reading...
7 Ways to Boost Traffic to Your eCommerce Website Through Influencer Marketing
You don’t need to work in marketing to know that influencer marketing is having its moment—it only takes a quick scroll through your... Continue reading...
What does GDPR mean for your Google AdWords Campaigns?
The General Data Protection Regulation (GDPR) comes into force on 25th May 2018. What does this mean for Pay Per Click (PPC) activity? I have... Continue reading...