How to Track On-Site Search Terms in Google Analytics 4
Google Analytics 4 reports on on-site searches by default; however, it does not automatically report the specific search terms used by visitors.... Continue reading...
Latest digital marketing insights & trends
All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends
Future-Proof Your Google Analytics 4 Property for GDPR Compliance
With data privacy regulations like the UK GDPR becoming increasingly stringent, ensuring compliance with data protection laws is paramount for... Continue reading...
The Future of Email in 2024: 7 Up-and-Coming Email Marketing Trends
As consumer behaviour and technology are constantly changing, marketers must stay up-to-date with new trends to ensure their digital marketing... Continue reading...
The Role of Artificial Intelligence in Enhancing Data-Driven Marketing Campaigns
In the dynamic world of marketing, where the landscape is constantly evolving and consumer behaviours are shifting rapidly, data has emerged as... Continue reading...
PPC Strategies to Supercharge Sales, ROI and Positive Impact
PPC has seen a rapid pace of change within the last year and 2024 is set to accelerate even further. As a digital marketing specialist since... Continue reading...
Harnessing the Power of Big Data in Digital Marketing
The strategic use of big data has become an essential component of successful digital marketing strategies. Big data has transformed the way... Continue reading...
Mental Health and Wellbeing Industry Digital Marketing Strategies: Reaching Those in Need
In an increasingly digital world, the demand for accessible and affordable mental health services has surged. The growth in the online therapy... Continue reading...
Data Privacy and Ethics in Digital Marketing: Navigating the Road to Success
IntroductionIn today's digital landscape, data is often referred to as the new gold. Marketers are armed with remarkable insights into consumer... Continue reading...
Understanding Ecommerce Revenue Attribution in Google Analytics 4
Google Analytics 4 (GA4) brought significant changes to data attribution, moving away from last-click attribution to data-driven attribution.... Continue reading...
The Rise of Voice Search: Optimising Your Website for Voice-Activated Assistants
Voice search has emerged as a revolutionary way for users to interact with technology, transforming the way we access information and perform... Continue reading...
The Benefits of Using Magento for Multichannel Ecommerce
Multichannel ecommerce, as the name implies, sells products or services through multiple channels or structures. It may be via a traditional... Continue reading...
Mastering Multi-Channel Marketing: A Game-Changer for Ecommerce Success
IntroductionIn today's connected world, where customers have access to various digital platforms and devices, multi-channel marketing has become... Continue reading...