What Exact Match Keyword Changes Mean for SEO Keyword Research
You will have seen Google’s recent major update from Google to their definition and usage of an ‘exact match’ term, but if you haven’t,... Continue reading...
Latest digital marketing insights & trends
All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends
ThoughtShift Reverse Advent Calendar 2018
We are thrilled to announce ThoughtShift will be running its Reverse Advent Calendar for its third consecutive year. We feel it’s so important... Continue reading...
How to Sell to Baby Boomers, Silver Surfers and the Over 50s
Remember silver surfers? Older people who had bought a laptop and needed help from their friendly bank to join the online revolution? Well those... Continue reading...
Why You Should Tap Into The Second-Screeners To Grow Your Online Revenue
93,394 people surveyed in Q2 2018 considered themselves “second-screeners”. This being defined as someone who when they last watched TV were... Continue reading...
Home Improvement Trends, Statistic & Marketing Ideas 2018
While UK estate agents suffer with homeowners increasingly staying put – what the Council of Mortgage lenders dub the “missing movers”1... Continue reading...
Google’s Visual Search Updates Up The Ante On Image Optimisation
Since its launch 20 years ago, Google has moved from being a rather simple way to help explore the internet to a tool so ingrained into our day... Continue reading...
Building Consumer Trust with Effective Acquisition Marketing
A recent study by the DMA (Direct Marketing Association) shows that trust in UK brands is falling, with half of UK consumers now struggling to... Continue reading...
Adventure Sports Marketing Trends and Statistics
Around 3 in every 5 of us is active in some sort of sport according to the House of Commons. That includes walking for leisure. A sizable number... Continue reading...
Why Social Media is Increasingly Important for eCommerce Marketing
Many brands have already demonstrated an understanding of the hard advertising power that social media channels provide. With more and more... Continue reading...
Video in the SERPs – Google’s Latest Changes
Video has been a fantastic addition to marketing strategies not only for advertising, but also an asset for increasing your organic ranking... Continue reading...
Hands Up to Making a Difference
Making a difference is something that we here at ThoughtShift, being an ethical digital marketing agency, pride ourselves on. We understand the... Continue reading...
How to Migrate Your Social Media Channels When You Re-brand
A rebrand is usually an exhilarating project, a new move for the company and an exciting evolvement for the brand. Whilst you and your team... Continue reading...