Beauty and Skincare Digital Marketing Strategy Ideas
Natural skincare, organic skincare, we need a strategyThey say that beauty is only skin deep. So, it’s no wonder that skincare is so high on... Continue reading...
Latest digital marketing insights & trends
All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends
Marketing Calendar 2019
Improving brand awareness is a key element to increasing sales and that takes digital PR. And digital PR loves a good opportunity. That’s why... Continue reading...
What’s New In Showcase Shopping Ads
Showcase Shopping Ads became available to UK advertisers in 2018. They appeared for generic search queries and consisted of 3 product images and... Continue reading...
November 2018 Google Algorithm Update?
Something happened starting around the 15th November. Google tweaked their algorithm enough that people noticed. However, Google haven’t... Continue reading...
Is Google’s Latest Patent to Predict Intent of a Search for a Particular Context Good for Users?
Google has been tailoring its search results based on what it knows about users since 2005, when personalised search launched for people signed... Continue reading...
Is Removing the Google Knowledge Panel Good or Bad?
There is a big debate taking place in the SEO World at the moment, strongly advocated by one individual in particular by the name of Rand... Continue reading...
Double Trouble: Duplicate Content Tricks and Traps from 2018
Since the Panda update of 2011, there are two words that still send shudders through many site owners, marketers and stop conversations in their... Continue reading...
How To Grow Online Revenue From The Second-Screeners
Last month I wrote about the Second-Screeners trend and laid out why you should be keeping this segment of your target audience central to your... Continue reading...
Google’s New Visibility Metrics
Google Ads introduced new metrics to measure search engine visibility in November, which can be found in the Competitive Metrics section when... Continue reading...
Face To Face With The Head of Digital
Introducing Alexandra Coutts, our Head of Digital. Let’s find out some more about her job, how she got here and her likes and dislikes as a... Continue reading...
Online Purchasing Behaviours To Capitalise On This Winter
Finally, December has arrived.Each passing year the countdown to Christmas appears to be getting longer as city centres and high street shops... Continue reading...
Google Ads Exact Match Close Variants Update
Advertising keyword match types from Google…there have been many. We started with exact, broad and phrase. Then we could opt to include close... Continue reading...