The Situation
A global beauty brand specialising in luxury skincare wanted to increase online visibility, ecommerce revenue and return on ad spend globally across UK, USA, European and Asian markets.
159% increase in ecommerce revenue
The Solution
- Market demand analysis for UK, USA, European and Asian markets identified opportunities to promote ingredients and culturally relevant unique selling points for each product within Google Ads, Meta Ads, category pages and product pages
- Audience analysis and keyword research identified competitor gap opportunities to move the website onto page #1 within the organic Google rankings for the UK and USA territories
- Competitor analysis identified an opportunity to create a trial size gift to promote as a Black Friday promotion suitable for the luxury audience
- Partnership PPC creative ad promotions were co-ordinated with local stores in different markets including Selfridges
- Onsite category pages, sub-category pages and product pages were optimised on a page by page basis with custom meta data and new SEO/PPC copy written within the brand tone of voice, but also carefully incorporating 1000s of keyword variations across the site
- PPC campaigns segmented by brand, best sellers and key categories integrated with the SEO strategy were launched across Performance Max, Search, Shopping, Remarketing and YouTube
I wanted to convey my thanks and appreciation for providing us with support over our migration period. I am aware it wasn’t easy at times but your teams’ hard work gave us a fresh new perspective on our angle of attack. I also know that all the team enjoyed working with you. I wouldn’t hesitate to recommend you as an agency
Adam Plummer, Ecommerce & Digital Director at The Body Shop
The Results
- Brand visibility increased 448% year on year
- Website traffic increased 256%
- Email signups increased by 332%
- 159% increase in ecommerce revenue
- 145% increase in return on ad spend