How Facebook is Gunning for Google’s Ad Revenue

Facebook announced in December 2018 that it was testing search ads in its Facebook Ads search results and Marketplace. It is the first time... Continue reading...

What’s New In Showcase Shopping Ads

Showcase Shopping Ads became available to UK advertisers in 2018. They appeared for generic search queries and consisted of 3 product images and... Continue reading...

Google’s New Visibility Metrics

Google Ads introduced new metrics to measure search engine visibility in November, which can be found in the Competitive Metrics section when... Continue reading...

What Google’s New Product Price Benchmark Reporting Feature Will Look Like

Google Shopping advertisers will soon be able to view the price at which their competitors sell a product and compare it with their own product... Continue reading...

Google Review Extensions RIP

Since January this year, digital marketing news sites have been announcing that Google is removing review extensions from AdWords. From January,... Continue reading...

What are the Benefits of Showcase Shopping Ads?

In beta from July last year and now available for advertisers in the UK, Showcase Shopping Ads will influence the 40% of product searches that... Continue reading...

Google To Share Advertising Space With Its Shopping Competitors

Look out, those of you who are advertising with Google Shopping; you are about to get new neighbours in the Google “Shop for” search... Continue reading...

Google Shopping Updates To Capitalise On In 2017

Google Shopping will launch 3 major updates on 26th June 2017 that will not only allow you to improve the detail and precision of your Shopping... Continue reading...