Travel eCommerce Websites: Are You Ready To Sell Online?

When was the last time you arranged a holiday at your local travel agent? ‘Probably a very long time ago’. My next question is why? The... Continue reading...

How Relevant is Google?

Since I embarked on a career in digital marketing 2 years ago there is one thing I have learnt - this industry is constantly evolving. Therefore... Continue reading...

SEO & The Rise Of The Machines

2013 has gone and what a year it has been in the SEO industry. Marketers have had to adjust to Panda’s, Penguin’s and just when we thought... Continue reading...

Google Penguin Update 5/2.1 Explained

As all digital marketers know Google celebrated their 15th birthday in style by announcing they were making the biggest change to their... Continue reading...

How Will Semantic Search Affect SEO In 2013?

What is Semantic Search? Semantic search is summarised as ‘search systems that consider various points including the context of the search,... Continue reading...

Start Your SEO Campaigns In Style

In this blog post I will explain the importance of a successful start to an SEO campaign and how to ensure that you lay the foundations that... Continue reading...

What is Authoritative Linkbuilding ?

When undertaking a digital marketing strategy inevitably a main part of your linkbuilding strategy will involve getting authoritative links to... Continue reading...

Google Knowledge Graph: What are the implications for information websites?

What is Google Knowledge Graph? As we all know Google are constantly updating their algorithms in order to provide the best possible answers... Continue reading...

How to optimise your website for the Google Penguin Update

What is the Google Penguin Update? Google makes ongoing enhancements to improve the quality of search results for its users. Google does this... Continue reading...

How important is Meta Data Optimisation to your website?

Understanding Meta data is quite simple really as it is a type of data that it used by webmasters to support websites being indexed by search... Continue reading...

Why are directory submissions important for SEO?

What are Directory Submissions? A directory submission site is a website where you can enter the details of your webpage and it will rank your... Continue reading...

Canonicalization: Why is it important for SEO?

What is canonicalization?In web search and search engine optimisation (SEO) canonicalization is a term used to describe web content that has one... Continue reading...