Expanded Text Ads Have Arrived – What Does This Mean for You?

Expanded text ads have arrived and you can be forgiven for being a little apprehensive about such a large update to this lucrative marketing... Continue reading...

Should I Buy My Brand Terms? Reasons Not to Buy

Quite some time ago (longer than I like to admit) I wrote a blog about the benefits of bidding on your brand terms which can be found here.In... Continue reading...

AdWords Price Extensions for Mobile Text Ads Explained

Google has been making a number of changes this year to keep advertisers on their toes, the latest change which has just come out of BETA comes... Continue reading...

The End Of Right Hand Side Ads In Google Search Results

Google have very recently announced (through reliable sources) that they will no longer be serving text ads on the right hand side of Google... Continue reading...

How to get rid of PayPal referrals in Google Analytics

Occasionally you may find that if users are paying by PayPal (or any other pay provider where users are taken offsite to pay, for example Sage... Continue reading...

Top 10 New AdWords Features From 2015

Here at ThoughtShift we like to keep on top of trends and make sure we are familiar with what AdWords offers so that we can be ahead of the... Continue reading...

Google AdWords Clicks Changes to Interactions

On Wednesday the 2nd September AdWords announced that they were changing the name of three reporting columns within the AdWords interface:Clicks... Continue reading...

Google Product Listing Ads: Should we still use “lead-in” priced products?

Working in PPC I spend a lot of my time ensuring that the ad that shows for my clients matches the search query as closely as possible, and has... Continue reading...

The CTR impact of seller ratings

I think we’d all agree that positive reviews of a product or company increases the likelihood that we will purchase that particular product or... Continue reading...

The Rise of Google Shopping – the Impact for Advertisers

RKG released a report recently, which brought to light a very interesting trend; in Q4 2014, for the first time, Product Listing Ads (PLAs - the... Continue reading...

Bing Launch Enhanced Sitelinks in the UK

Enhanced Sitelinks from Bing have now reached the shores of the UK after launching in September in the US. This update marks a trend in Bing Ads... Continue reading...

5 Ways to Improve Your Paid Search Ad CTR

When you are managing a paid search account in a competitive and fast moving industry the Search Engine Results Page (SERP) can become very... Continue reading...