Facebook Ads Split Testing: Part 2
If you’ve read my last blog post then no doubt you will be well aware of the issues faced when A/B testing Facebook ads (if you haven’t then... Continue reading...
Damien's posts:
How to Split Test Facebook Ads
Anyone who knows anything about performance marketing will understand that split testing is an intrinsic part of running any paid media... Continue reading...
Harness the Power of Sequential Advertising with Facebook Video
If you work in performance marketing, then you’re no doubt sick of being told that this is ‘the year of mobile’ (for the past couple of... Continue reading...
Facebook Advertising and the Need for Speed
Have you ever clicked on a link whilst on a mobile device, only to be directed to a website that takes so long to load that you give up and... Continue reading...
Scaling Facebook Campaigns – The Right Way
So you've got a successful Facebook campaign. You may have read my last post on what not to do when you've found an ad set that works: quite... Continue reading...
Scaling Facebook Campaigns: Avoid This Pitfall!
As with any paid media campaign, some Facebook ads perform better than others depending on the placement, ad copy and targeting used. But what... Continue reading...