Victoria Beckham eCommerce Site Part 2 – Were You Ready To Launch?

So recently I took a look over Mrs Beckham’s new eCommerce site as it was in fact, one of the most anticipated website launches this year, to... Continue reading...

Victoria Beckham eCommerce Site Part 1 – Posh VS Results

Image source - YouTubeOkay, so for many fashionistas out there (with the right budget) the long awaited launch of Victoria Beckham’s eCommerce... Continue reading...

Celebrity Fashion – Rihanna For River Island

It is no secret that celebrities have become huge fashion icons. Whether you are a fan of them as an artist or not seems to be irrelevant, if... Continue reading...

Using PPC to Enhance Your SEO

How can PPC and SEO work together? Well PPC and SEO when managed together can do wonders for your online marketing efforts. Essentially, your... Continue reading...

Fighting Counterfeit Fashion Online

They say that ‘imitation is the sincerest form of flattery’ but is it really? Perhaps, when it is tastefully done in an obvious and open... Continue reading...

‘next’ – Online Shopping Should be Convenient; So Why isn’t it?

There are many different reasons that drive us as consumers to shop online but I will always argue that the main reason we do is because it is... Continue reading...

Display Advertising: How To Humanise Automation

I recently read an article in ‘Marketing Week’ written by Spyro Korsanos, CEO of Mediasyndicator that suggested the human touch is still... Continue reading...

Avoid a Multi-Channel Headache by Implementing a Digital Strategy

How many of you out there are starting to get really confused with the various multi-channels that are now available for not only marketing your... Continue reading...

Competing with Multiples in the E-Commerce Arena

You probably find that search results for fashion related keywords in the likes of Google are dominated by high street retailers that are far... Continue reading...

Why Affiliate Marketing is Good for E-Commerce

Every website owner should be aware that in order to drive traffic to your site you need to invest in a good marketing strategy, otherwise you... Continue reading...

Have You Done Your Research? Know Your Competitors & Audience

So in my last blog I mentioned how important research is to make a successful campaign. Today I will discuss what exactly you need to research... Continue reading...

Can You Double Your Fashion E-Commerce ROI by Improving Your Ad Writing? (Pt 2)

Okay, so last month I introduced to you how the combination of PPC (pay per click) and SEO (search engine optimisation) can increase your return... Continue reading...