Anne-Charlotte Fleury - Digital Analytics Architect 

Anne-Charlotte is a passionate technical SEO and analytics specialist who enjoys working across a wide range of organic media tactics and creating strategic campaigns that deliver against our clients KPI’s. Highly experienced in SEO and Analytics, Anne-Charlotte has led ecommerce and lead generation SEO strategies, Google Analytics strategies and website migrations for Marine Super Store, Short Let Space, Headsets, Menkind, AWA, CALM, Biscuiteers, Native and Interior Panel Systems.

Anne-Charlotte is bi-lingual in English and French, with a wealth of marketing knowledge gained across international and multi-channel marketing campaigns from across the retail, travel, hospitality, education, tech and non-profit sectors. Her career started in traditional marketing and her love of data analysis soon led her to specialising in digital marketing since 2016, where she gets the chance to utilise data-driven insights to grow revenue, lead generation and return on investment performance.

Since 2022, Anne-Charlotte has been leading the Universal Analytics to GA4 transition project at ThoughtShift, working with client websites on Magento, WordPress and Shopify platforms to accurately configure the GA4 tracking code, troubleshoot irregularities and ensure data accuracy.