Why Less Is Now More For Your Onsite Content Strategy

Think of your website as the Argos catalogue and think of Google as you looking at the index page trying to buy hair straighteners. You are... Continue reading...

Q1 Industry Insights for Online Furniture Retailers

Google recently published a post on the Google Analytics blog entitled “Retailers: Three Insights to Drive Q1 Results” which immediately... Continue reading...

Why Affiliate Websites Need A Solid Content Strategy

Affiliate websites can be great for consumers, producers and the person running the site. However, they rely on getting traffic from search... Continue reading...

Google Penguin 3.0 Impact On eCommerce Sites

There is a lot to be said about being the first to write about something on the internet, it can go a long way. However, I prefer to sit back... Continue reading...

Google Analytics Active Users Explained

Active Users [BETA] recently popped up in the Audience section of Google Analytics. However, there is very little information about what it is... Continue reading...

Latest Google Updates – May 2014

Google updates are like buses, you wait ages and then several come at once. It certainly feels that way at the moment! Whether it is an... Continue reading...

Why eCommerce Website Managers Need to Be Marketers First and Foremost

To some of you I may be stating the obvious, but to others I may sound like a heretic. The role of a website manager is undoubtedly a... Continue reading...

What Celebrities Can Teach Businesses About Twitter Reputation Management

Why do people tweet? That is possibly a million dollar question. I am sure psychologists could have a field day with it. Rather than delving... Continue reading...

Do you need a Google Plus Business Page?

Image by Karpati GaborWhether you are a Social Media Marketing advocate or sceptic you may be unsure as to the value of Google+ to your... Continue reading...

(not provided) is Here to Stay, so Now What?

So we all know that Google is encrypting organic search data and pulling pretty much all SEO keywords under the (not provided) mask. There has... Continue reading...

What is semantic search? How do I do that?!?

Have you heard lots of chatter about how search engine optimisation is changing? That search engines are upping the stakes, moving the goal... Continue reading...

Google Penguin Update 4/2.0 Explained

Do you get frustrated when you are looking for useful information and the search results are filled with spammy, inadequate, ‘thin’ content... Continue reading...