Competing with Multiples in the E-Commerce Arena
You probably find that search results for fashion related keywords in the likes of Google are dominated by high street retailers that are far larger than your stand-alone e-commerce site which can be disheartening when you have invested so much time, effort and money into your website. PPC (Pay Per Click) is a good investment if you need a quick win solution and to see an increase in your ROI (return on investment) as it can bring your website to the top of Google’s first page of results immediately. One of the benefits of a PPC campaign is that you can use it to target a specific audience group and at a specific time therefore, targeting your online audience when they are in the right frame of mind to buy. Optimising your PPC campaign can help to maximise your marketing ROI. Google determines how much you pay per click based on a number of factors that make up your Google Adwords Quality Score. If orchestrated correctly, you should begin to see the benefits of your search marketing investment immediately, and find that your sales increase. Read the un-edited version of this article on FE and discover what it means to have a good 'Google Quality Score,' how you can compete with Multiples in the E-Commerce arena using PPC and why this is a cost effective method. View: http://www.fashionextras-online.co.uk/article.php?id=477 
"This article was originally featured in Fashion Extras, July 2012 and has been published here with permission from www.fashionextras-online.co.uk"