The Situation
A technology product retailer wanted to increase traffic and ecommerce sales from their website and better manage their online reputation. Find out how our ecommerce SEO agency increased organic traffic and ecommerce revenue year on year.
SEO revenue increased 28% year on year
The Solution
- Implemented rich snippets to pull in 5 star customer reviews, display pricing and stock availability in Headsets’ search results, providing social proof and increasing click-through and conversion rates
- Keyword research identified an opportunity to rank on page one for branded product terms like “sennheiser headsets” as well as the keyword “headsets”
- Link building included tech blogger outreach, content curation and business community engagement to increase the value of the inbound links
- Meta data optimisation applied the target keywords to title tags and meta descriptions starting with the most popular product pages
- Strategy reviews advised on new opportunities to develop and optimise content for different products and brands
It’s been a complete pleasure working with Alex and Christina. Whenever we have questions, they’re quick to answer and help however they can. Communications are clear, frequent and beneficial.
- Matt Burnaford, Vice President of Marketing at Headsets.com
The Results
- Ranked number 1 in Google for the keywords “headsets” and “headset accessories”
- Ranked page 1 for keywords like “wireless headsets”, “USB headsets” and “Plantronics headset”
- SEO traffic increased 39% year on year
- SEO revenue increased 28% year on year
